About the Stay COVID Safe, Be Portland Strong Campaign
Black, Indigenous and People of Color (BIPOC), frontline workers and women have been especially impacted by the COVID-19 illness and overall pandemic. The Portland Bureau of Transportation Equity and Inclusion team and Multnomah County Public Health Department’s Chronic Disease Prevention & Health Promotion and Racial and Ethnic Approaches to Community Health (REACH) programs have partnered to develop communications tools that center and support these populations. The campaign was guided by ubuntu, a Nguni Bantu philosophy with deep roots in Southern Africa. Popularized by South African President Nelson Mandela, ubuntu is often translated as “I am because we are” or “humanity towards others.” We want to be a stronger, more conscious and considerate region coming out of this pandemic and invite you to join us in this effort. The campaign includes:
- Partnership with the Portland Art Museum and Carrie Mae Weems Resist COVID / Take 6! Exhibit
- Development of three public service announcements produced by Black Bald Films
- Social media engagement for the COVID Safe, Portland Strong Pledge
The City of Portland and Multnomah County ensure meaningful access to city and county programs, services, and activities to comply with Civil Rights Title VI and ADA Title II laws and reasonably provides: translation, interpretation, modifications, accommodations, alternative formats, auxiliary aids and services. To request these services, contact 503-823-5185, City TTY 503-823-6868, Relay Service: 711.